Project Raise the Bar


The following has been sent out to major media outlets world-wide:

Project Raise the Bar

“We dare you to do the right thing and make a profit doing it.”  The words are more than an attention grabber for John Marshall students/entrepreneurs Nicholas Coriano and Jarrett Rumoro.  For them, it embodies the mission of “project raise the bar”- their global initiative to improve living standards around the planet.

The day Nicholas Coriano left his home in Bridgeport, Connecticut, he told his mother Sonia that he was going to Chicago to learn the law, but more importantly because of the opportunity of who he might be sitting next to in school.  Although these are not the choice words a mother wants to hear before sending her child away to spend 200 thousand dollars in graduate school,  the former New York Stock Exchange & Merrill Lynch intern was foreshadowing something gigantic to come. 

            Incidentally, in August, 2009, when Jarrett Rumoro looked up from his desk on his first day of law school orientation he could not have known the face next to him would help him locate and launch his career and lifelong mission.  However, the Phi Beta Kappa University of Illinois alumnus immediately came to realize, upon meeting Coriano, that both had ambitions that stretched beyond a Juris Doctor degree and reached across the seas to places like Europe and Asia.  As Rumoro explains, “It was clear after only a few weeks that we were on to something bigger than the both of us; something that was worthwhile, good, and pure.”  That something, which started as passing conversation about likewise dreams and hopes, soon materialized into concrete plans and aspirations. 

            After a year of organizing thoughts, the two John Marshallites have set the sky as their limit. They have embraced and embarked on a journey that has no foreseeable end.  Just as Clark Kent enters into a revolving door phone booth a regular man and exits as Superman the invincible hero, these two second year law students undergo a transformation daily as they walk in and out the John Marshall Law School entrance.  What exactly lies behind those doors one can only ponder, but certainly intellectual stimulation and application of lessons well taught, have spurred the innovation of these two young gentleman.  Currently, Rumoro and Coriano have personal goals aimed at graduating law school and passing the bar, but do not plan to stop there.

            “We are starting a corporation which is on a mission to educate, hydrate, and innovate for the betterment of humanity; food and brain food is the circle of life,” says Coriano as he finishes touches on the newest website (”   The new web domain houses the promotion of their first intended marketable product- water with a diploma/degree [see website for details] – which they intend to hit the markets this fall 2010.    

            With strong international connections and support, including partners from Beijing, China, to the Swiss Alps, the two bilingual (Spanish/English) visionaries take pride in their global network.  “Our agenda right now is finding products with a purpose, increasing our international presence and building the sourcing connections that can change revenue so as to turn our spread sheet green instead of red,” announces Coriano.  “Once we get a tangible product in hand the world will know we are here to lead by example.  There is no reason why children around the world should be going to bed at night hungry, thirsty, and lacking educational nutrients.  We will bring it to them, from Iceland to the Mohave Desert and beyond if there is life there.” 

            Where do they see themselves in ten years? “We would like to be traveling the world giving speeches & motivating those who will listen. You can do big things and make changes for the better,” explains Rumoro, “but it has to start with you, and in turn people will see your actions speak louder than words and they follow those who are driven enough to lead.  Challenge to put yourself to your highest use. ”

Mr Rumoro may be reached at

Mr Coriano may be reached at

OFFICIAL PRESS RELEASE HÔMESCAPE™/ĤOMESCAPE™ 2010 copyright. all rights reserved.


Published by ONIT

Not Your Daddys' Holding Company

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